Super premium dog treats
Challenge
Bell & Bone are a super premium dog treat that use natural human grade ingredients. The brief was to develop a brand that was friendly but premium that would appeal to owners who only wanted the best for their fury friend.
what we did
Brand Identity
Illustration
Packaging
Photography
Packaging
The packaging was to feature an illustration of a dog that wouldn't look too much like a specific breed so that it still appealed to owners of both big and small dogs. The range needed to pop on shelf with deep, high density variant colours. High-end gravure printing with matt inks were used to prevent reflection and achieve a premium finish.
other work
