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Driving you forward

Background

The team at BMW Group asked us to give the global Alphabet brand a refresh to tailor the look and feel to the Australian market. The new collateral was designed to position Alphabet Australia as a progressive, service lead fleet management company.

what we did

Concept Development
Tagline development
Illustration
Infographics

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Challenge

Our challenge was to develop a tagline and support graphic to complement the international brand mark and redesign all the collateral for the Australian market.
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Outcome

To give the brand a strong identity, we injected a large dose of brand colours, illustrated scenescapes as support graphics, and introduced the use of infographics and new photography, which together resulted in a strong and unified brand.
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What our Clients Think

Scooter Creative has played a pivotal role in updating the image of Bupa after 4 years. They were very adept at making sure the brand was consistent and engaging at every customer touchpoint. The creative, knowledgeable and professional team have made the task an enjoyable experience.

Johnathon Smith
Sales & Marketing Manager, Bupa

other work