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Celebrating 160 years with CSR

Challenge

With the anti sugar movement in full swing and private label taking marketing share, CSR wanted to remind consumers of how special it can be to pass on a recipe or create new traditions that are Made for Memories.

CSR crowd sourced the sweetest recipes from across Australia and we then styled and shot the top 75, illustrated a commemorative logo and designed the beautiful cookbook.

what we did

Concept Development
Illustration
Photography
Styling
Retouching
POS

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Solution

The result is a cookbook that showcases CSR’s heritage with engaging authentic recipes that have been passed down through generations of loyal CSR consumers. CSR’s marketing department was delighted.
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other work