Dulux® campaign - Take On Anything
Background
Dulux wanted to shift the perception that painting projects are big and daunting. They briefed us to work on the 'Take on anything' campaign to encouraging home owners to tackle the painting projects they have been putting off around the home. The objective was
to promote the powerful product offering and help and advice services that Dulux has to
offer.
what we did
Art Direction
Concept Development
Campaign Development
Photography
Video Production
Retouching
Our work
We developed a campaign lockup and a suite of online and offline campaign materials to encourage home owners to tackle one room or project at a time whilst promoting
the Dulux Help and Advice online chat and phone support.
The campaign kicked off with a bang with the first month resulting in a 30% increase in web traffic and a 200% increase in live chats on the same time last year.
other work
